Interviews

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.

The importance of WeChat in terms of a brand’s presence in China, is something that business leaders are now well aware of. We spoke with Tom Kruger of Chatly to find out how global brands should adapt their WeChat strategy

In the midst of the COVID-19 crisis, AI/AR technologies are one of the only ways that beauty brands can help consumers test their products.