Interviews

Interviews
May
26
//
2020

Disrupting Tradition: How COVID-19 Spurred a 53-Year Old Retail Group to Fast-Track Their Digital Transformation

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
Interviews
May
18
//
2020

WeChat in 2020: Blueprint for Global Brands

The importance of WeChat in terms of a brand’s presence in China, is something that business leaders are now well aware of.
Interviews
May
8
//
2020

COVID-19 & the Alcoholic Drinks Market In China: Outlook & Digital Strategy

We speak to Thomas Piachaud, Director of Consulting at Kantar Consulting in Shanghai, on the effects of COVID-19 on the alcoholic drinks industry in China.
Interviews
Apr
16
//
2020

Why Beauty Brands Should Focus on AI During COVID-19: An interview with Alice Chang, CEO of Perfect Corp

In the midst of the COVID-19 crisis, AI/AR technologies are one of the only ways that beauty brands can help consumers test their products.