Interviews

Interviews

Disrupting Tradition: How COVID-19 Spurred a 53-Year Old Retail Group to Fast-Track Their Digital Transformation

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
May 26, 2020
Interviews

WeChat in 2020: Blueprint for Global Brands-Interview with Tom Kruger of Chatly

The importance of WeChat in terms of a brand’s presence in China, is something that business leaders are now well aware of. We spoke with Tom Kruger of Chatly to find out how global brands should adapt their WeChat strategy
May 18, 2020
Interviews

Why Beauty Brands Should Focus on AI During COVID-19: An interview with Alice Chang, CEO of Perfect Corp

In the midst of the COVID-19 crisis, AI/AR technologies are one of the only ways that beauty brands can help consumers test their products.
April 16, 2020