The Month in Luxury is a roundup of the digital activity across the luxury market in China. We analyze luxury brands across multiple digital channels to bring top performers from both a brand and a product perspective.
We monitor and analyze over 170 luxury and premium brands across multiple digital channels in China. All information provided in this article is extracted from Re-Hub COMPASS, a proprietary AI-powered Insights-as-a-Service platform.
In 2021 and onwards, if luxury brands want to capture trapped spending Post-Covid, after consumers are free to travel again, they need to improve their data analytics capabilities.
From fashion to beauty, it is said the holy grail of the holy grail to convert your potential customers in China is through Xiaohongshu (Little Red Book), one of the leading social apps...
