Beauty

Chinese Men’s skincare brand L’Sphere was unknown just over one year ago, but ended up as one of the biggest selling brands in the category on Douyin in 2020. Re-Hub breaks down the secret to L’Sphere’s success and outlines how other brands can replicate it.

In the midst of the COVID-19 crisis, AI/AR technologies are one of the only ways that beauty brands can help consumers test their products.

Recently it is said Beauty Giant L’Oréal is severing the ties with a local e-commerce solution provider called “Lily Beauty” which has been operating Maybelline flagship store on behalf of L’Oréal on Alibaba’s Tmall for the past 8 years.

It is well known that the Beauty Queen L’Oréal has this extravagant French style of buying brands and startups every year. In 2018 the acquisition of Modiface was the talk of the town.