Recently it is said Beauty Giant L’Oréal is severing the ties with a local e-commerce solution provider called “Lily Beauty” which has been operating Maybelline flagship store on behalf of L’Oréal on Alibaba’s Tmall for the past 8 years.
It is well known that the Beauty Queen L’Oréal has this extravagant French style of buying brands and startups every year. In 2018 the acquisition of Modiface was the talk of the town.
Today international beauty brands already realized the importance of innovation and often try to incubate their own disruptors. L’Oréal and LVMH are often the two greate examples to showcase such a trend.
