Big Data

Retail Analytics

Big Data in Luxury China

In 2021 and onwards, if luxury brands want to capture trapped spending Post-Covid, after consumers are free to travel again, they need to improve their data analytics capabilities.
December 28, 2020
China Luxury Retail

Turn Data Into Insights With NLP: A Case Study With Kantar on Satisfaction Drivers for Snack Consumption in China

Alibaba Singles Day 11.11 2019, domestic Chinese online snacks retailer, Three Squirrels, sold CNY ¥ 100 million (US $14.2 million) in just 19 minutes and 23 seconds.
August 21, 2020
Retail Analytics

China Xiaohongshu’s new secret weapons to attract more brands

From fashion to beauty, it is said the holy grail of the holy grail to convert your potential customers in China is through Xiaohongshu (Little Red Book), one of the leading social apps...
April 23, 2019
AI

AI data analytics in CPG needs a reality check

We think AI driven data analytics solution probably has been gaining solid traction, especially common in the sector of consumer packaged goods (CPG).
January 29, 2019