Consumer Insights

5 Key Post-Covid China Retail Trends That Overseas Brands Need to Be Aware Of

Closing in on the 618 shopping festival today, industry magazine Market Morning Post(营销早报) identifies 5 key China retail trends for the coming year.
July 14, 2020

Disrupting Tradition: How COVID-19 Spurred a 53-Year Old Retail Group to Fast-Track Their Digital Transformation

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
May 26, 2020

WeChat in 2020: Blueprint for Global Brands-Interview with Tom Kruger of Chatly

The importance of WeChat in terms of a brand’s presence in China, is something that business leaders are now well aware of. We spoke with Tom Kruger of Chatly to find out how global brands should adapt their WeChat strategy
May 18, 2020

Why Beauty Brands Should Focus on AI During COVID-19: An interview with Alice Chang, CEO of Perfect Corp

In the midst of the COVID-19 crisis, AI/AR technologies are one of the only ways that beauty brands can help consumers test their products.
April 16, 2020

How to Innovate Through the Chaos of COVID-19: An Interview with Arvind Sethumadhavan

The world is falling apart due to the COVID-19 virus that has swept from Asia to across the globe.
March 24, 2020