Digital Transformation

Interviews
May
26
//
2020

Disrupting Tradition: How COVID-19 Spurred a 53-Year Old Retail Group to Fast-Track Their Digital Transformation

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
Consumer Insights
Feb
28
//
2020

Coronavirus: China Retailers who Embraced Digital Transformation Early Will Suffer Less

Customer Experience
Jan
17
//
2020

5 Digital Retail Innovation Takeaways from NRF 2020

An exciting NRF 2020 just wrapped up in New York on the 15th January.
AI
Dec
13
//
2019

Could AI Be the Next Big China Export?

China is starting to export new AI technology to overseas.
Consumer Insights
Sep
13
//
2019

Lululemon in China: A Success Story Built on Embracing Digital Innovations and Community

Every now and then, if a foreign brand can perform well in China, we must give our standing ovation.
E-Commerce
May
29
//
2019

Shiseido’s Recipe for Digital Innovation in China‘s Beauty Market

It is well known that the Beauty Queen L’Oréal has this extravagant French style of buying brands and startups every year. In 2018 the acquisition of Modiface was the talk of the town.