Fashion

Lanvin has topped the overall luxury brand rankings in China during October with a well-orchestrated strategy - including the announcement of ChengYi as the brand’s spokesperson- that culminated in a solid performance during Double 11 Festival.

Every now and then, if a foreign brand can perform well in China, we must give our standing ovation.

It has been one fiasco after another for foreign fashion brands in China.

In 2015, Alibaba’s Tmall launched the experiment of online virtual fitting “MoDa” but has not been able to blossom.

It is said visual search and personalized recommendation should be the future for the fashion business. We have actually seen some very prominent and promising startups in this field.