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Local Heroes are Winning in China’s Detergent Market
A while ago, we already talked about how international FMCG brands are constantly challenged or besieged by local insurgent competitors.
January 2, 2019
Consumer Insights
FMCG in China: How local insurgent brands are winning the war
In China, FMCG is a USD 190 Billion market.The big chunk of its sales still comes from offline with a vast network of over 6 million brick&mortar stores.
December 13, 2018
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