Decoding The Latest 2021 Trends of a Buoyant and Dynamic China Beauty Market
Winning in the China beauty market in 2021, now valued at over ¥300 billion, requires quick decisions and a constant finger on the pulse.
In 2021, Chinese consumers are confident, savvy and also increasingly enamoured with pioneering domestic beauty brands, that are taking market-share from overseas rivals by taking risks and creating engaging digital experiences.
Re-Hub partnered with Chinese creative agency, iBlue, to to put together this three-part trends report, in which readers will learn:
- THE OFFER
China Pride: Find out about China's young patriotic super-consumers and the guochao trend
Crossover IP: Joint-collaboration crossovers of IP between two brands generated $14.5 million in sales revenue in 2020
Limited Editions: Win-over consumers obsessed with uniqueness through limited-edition products
- THE CHANNEL
Private Traffic: Reach Out to your target audience in the most precise and cost-efficient way
Social E-Commerce: Social E-Commerce helps brands expand their online reach
Cross-Border E-Commerce: A Stepping stone to full E-Commerce, providing lower-cost access to the China market.
- THE EXPERIENCE
Livestreaming in the New Era: A marketing, sales, and entertainment tool all in one.
New Beauty Retail: Creating immersive and fun experiences
Service Upgrade: Personalized services backed by big data
Download 'China on the Pulse of Beauty',a new 52 page deep-dive into the latest trends and developments in the China beauty market.
