We monitor and analyze over 170 luxury and premium brands across multiple digital channels in China. All information provided in this article is extracted from Re-Hub COMPASS, a proprietary AI-powered Insights-as-a-Service platform.
China is an exceptional market, where thanks to both demand(digitally-native consumers) and supply(Tmall LuxuryPavillion) its possible to sell Ultra-Luxury, the most expensive luxury items online.
Chinese Men’s skincare brand L’Sphere was unknown just over one year ago, but ended up as one of the biggest selling brands in the category on Douyin in 2020. Re-Hub breaks down the secret to L’Sphere’s success and outlines how other brands can replicate it.
In 2021 and onwards, if luxury brands want to capture trapped spending Post-Covid, after consumers are free to travel again, they need to improve their data analytics capabilities.
