In the run up to our full DeWu whitepaper release, see the top five products from the big five luxury brands and what it can tell us
As luxury products' prices continue to rise, what are the different price increase strategies that major luxury brands use in China? We used insights generated from COMPASS to analyze price increases among selected luxury brands in 2022, identifying price increases among brand's portfolios and looking at top performing handbags price evolution throughout the year.
The Month in Luxury is a roundup of the digital activity across the luxury market in China. We analyze luxury brands across multiple digital channels to bring top performers from both a brand and a product perspective.