China Luxury

In the run up to our full DeWu whitepaper release, see the top five products from the big five luxury brands and what it can tell us

As luxury products' prices continue to rise, what are the different price increase strategies that major luxury brands use in China? We used insights generated from COMPASS to analyze price increases among selected luxury brands in 2022, identifying price increases among brand's portfolios and looking at top performing handbags price evolution throughout the year.

Lanvin has topped the overall luxury brand rankings in China during October with a well-orchestrated strategy - including the announcement of ChengYi as the brand’s spokesperson- that culminated in a solid performance during Double 11 Festival.