China is an exceptional market, where thanks to both demand(digitally-native consumers) and supply(Tmall LuxuryPavillion) its possible to sell Ultra-Luxury, the most expensive luxury items online.
In 2021 and onwards, if luxury brands want to capture trapped spending Post-Covid, after consumers are free to travel again, they need to improve their data analytics capabilities.
The daigou market in China has gone through seismic shifts since a government crackdown in 2018. Re-Hub take a deep-dive into the state the market as we go into 2021
Hainan Island tripled allowances for offshore duty free shopping in 2020. Re-Hub make the case that through utilizing data, there is a clear pathway for Hainan to become the most extraordinary luxury retail destination in the world.
In the 14 page white paper: “Digital Luxury Servicescapes: An Omnichannel Approach to Winning Luxury Consumers in China”, Re-Hub proposes a new omnichannel model for China luxury retail that offer brands a blueprint to not only digitally recreate the stellar VIP service they built their business on, but moreover provide this to all their customers.
