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IKEA’s Tmall Launch Flops with China Netizens: Lessons for Retailers
IKEA made fanfare last week with the news of the launch of their flagship store on Chinese platform Tmall.
March 17, 2020
E-Commerce
In China, social video e-commerce even penetrates into the sales of agriculture products
It is said 2019 China’s 11.11 festival cemented the official arrival of short video as the key player onto the central stage of e-commerce extravaganza.
November 14, 2019
Customer Experience
China Tech Giants Still Can’t Get Virtual Fitting Right
In 2015, Alibaba’s Tmall launched the experiment of online virtual fitting “MoDa” but has not been able to blossom.
January 16, 2019
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