Digital Marketing

We utilize our COMPASS tool to create an index of brand digital marketing performance in Q1 2023 in China

The Month in Luxury is a roundup of the digital activity across the luxury market in China. We analyze luxury brands across multiple digital channels to bring top performers from both a brand and a product perspective.

Lanvin has topped the overall luxury brand rankings in China during October with a well-orchestrated strategy - including the announcement of ChengYi as the brand’s spokesperson- that culminated in a solid performance during Double 11 Festival.

The traditional role of CMO(Chief Marketing Officer) is increasingly becoming out of favor in Chinese corporations due to changes in the market.