Digital Marketing

LUXURY INSIGHTS

The Month in Luxury - A Review of November 2022

The Month in Luxury is a roundup of the digital activity across the luxury market in China. We analyze luxury brands across multiple digital channels to bring top performers from both a brand and a product perspective.
December 8, 2022
China Luxury

LANVIN - The Brand that Won October

Lanvin has topped the overall luxury brand rankings in China during October with a well-orchestrated strategy - including the announcement of ChengYi as the brand’s spokesperson- that culminated in a solid performance during Double 11 Festival.
November 9, 2022
Marketing Automation

In China’s Changing Retail Environment, the CMO is Becoming Obsolete

The traditional role of CMO(Chief Marketing Officer) is increasingly becoming out of favor in Chinese corporations due to changes in the market.
December 18, 2019