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Lanvin has topped the overall luxury brand rankings in China during October with a well-orchestrated strategy - including the announcement of ChengYi as the brand’s spokesperson- that culminated in a solid performance during Double 11 Festival.

As the China retail market matures, industry focus has switched to South East Asia, where the growth is significant and the future potential evident.

In the 14 page white paper: “Digital Luxury Servicescapes: An Omnichannel Approach to Winning Luxury Consumers in China”, Re-Hub proposes a new omnichannel model for China luxury retail that offer brands a blueprint to not only digitally recreate the stellar VIP service they built their business on, but moreover provide this to all their customers.

The importance of WeChat in terms of a brand’s presence in China, is something that business leaders are now well aware of. We spoke with Tom Kruger of Chatly to find out how global brands should adapt their WeChat strategy

Tencent has some ambitious plans for Wechat mini-programs that they unleashed on the audience of the 2020 Open Class that took place on the 9th of January in Guangzhou.