China Luxury

LANVIN - The Brand that Won October

Lanvin has topped the overall luxury brand rankings in China during October with a well-orchestrated strategy - including the announcement of ChengYi as the brand’s spokesperson- that culminated in a solid performance during Double 11 Festival.
November 9, 2022

Personalization: What Retailers in Vietnam Can Learn From China

As the China retail market matures, industry focus has switched to South East Asia, where the growth is significant and the future potential evident.
July 30, 2020
New Retail

The Opportunity for Luxury Brands in China to Recreate Their Renowned Service for the Digital Era

In the 14 page white paper: “Digital Luxury Servicescapes: An Omnichannel Approach to Winning Luxury Consumers in China”, Re-Hub proposes a new omnichannel model for China luxury retail that offer brands a blueprint to not only digitally recreate the stellar VIP service they built their business on, but moreover provide this to all their customers.
July 10, 2020

WeChat in 2020: Blueprint for Global Brands-Interview with Tom Kruger of Chatly

The importance of WeChat in terms of a brand’s presence in China, is something that business leaders are now well aware of. We spoke with Tom Kruger of Chatly to find out how global brands should adapt their WeChat strategy
May 18, 2020

Wechat mini-programs will rule China e-commerce in 2020

Tencent has some ambitious plans for Wechat mini-programs that they unleashed on the audience of the 2020 Open Class that took place on the 9th of January in Guangzhou.
January 21, 2020