Consumer Insights

Consumer Insights

5 Key Post-Covid China Retail Trends That Overseas Brands Need to Be Aware Of

Closing in on the 618 shopping festival today, industry magazine Market Morning Post(营销早报) identifies 5 key China retail trends for the coming year.
July 14, 2020
Consumer Insights

Tracking consumer sentiment without human bias

The unfortunate COVID 19 coronavirus issue has put a spoke in the business plans of many organisations, in fact it has put a dent in the lives of people.
March 5, 2020
Consumer Insights

Coronavirus: China Retailers who Embraced Digital Transformation Early Will Suffer Less

February 28, 2020
Consumer Insights

How Canadian Coffee Giant Tim Hortons Has Brewed Success in China

In February 2019, one of the iconic brands from Canada, Tim Hortons (which has more than 4800 locations in Canada and around the globe), debuted its very first coffee house in Shanghai.
December 5, 2019
Consumer Insights

Foreign brands in China Need to Go Big or Go Home

It is a well-known fact that many foreign companies are either struggling or retreating in China. The supermarket industry is a vivid bugbear.
November 28, 2019