Consumer Insights

Consumer Insights
Jul
14
//
2020

5 Key Post-Covid China Retail Trends That Overseas Brands Need to Be Aware Of

Closing in on the 618 shopping festival today, industry magazine Market Morning Post(营销早报) identifies 5 key China retail trends for the coming year.
Consumer Insights
Mar
5
//
2020

Tracking consumer sentiment without human bias

The unfortunate COVID 19 coronavirus issue has put a spoke in the business plans of many organisations, in fact it has put a dent in the lives of people.
Consumer Insights
Feb
28
//
2020

Coronavirus: China Retailers who Embraced Digital Transformation Early Will Suffer Less

Consumer Insights
Dec
5
//
2019

How Canadian Coffee Giant Tim Hortons Has Brewed Success in China

In February 2019, one of the iconic brands from Canada, Tim Hortons (which has more than 4800 locations in Canada and around the globe), debuted its very first coffee house in Shanghai.
Consumer Insights
Nov
28
//
2019

Foreign brands in China Need to Go Big or Go Home

It is a well-known fact that many foreign companies are either struggling or retreating in China. The supermarket industry is a vivid bugbear.
Consumer Insights
Oct
31
//
2019

Startups Capitalize on China’s ‘Consumption Upgrade’

In China, a milk tea startup could turn itself into a multi-million dollar business, such as HeyTea.