GenZ

Lanvin has topped the overall luxury brand rankings in China during October with a well-orchestrated strategy - including the announcement of ChengYi as the brand’s spokesperson- that culminated in a solid performance during Double 11 Festival.

The Month in Luxury is a roundup of the digital activity across the luxury market in China. We analyze luxury brands across multiple digital channels to bring top performers from both a brand and a product perspective.

The Month in Luxury is a roundup of the digital activity across the luxury market in China. We analyze luxury brands across multiple digital channels to bring top performers from both a brand and a product perspective.