China Consumers

We dive into RED/XHS as a source of directional insights to understand the dynamic changes of Chinese consumers' travel prefences from the end of 2022 up until April 2023

In the run up to our full DeWu whitepaper release, see the top five products from the big five luxury brands and what it can tell us

Lanvin has topped the overall luxury brand rankings in China during October with a well-orchestrated strategy - including the announcement of ChengYi as the brand’s spokesperson- that culminated in a solid performance during Double 11 Festival.

DeWu (得物) / Poizon, an ecommerce platform originally for sneakerheads, is becoming a popular a destination for GenZ consumers in China to discover and buy luxury products. While their consumer base profile aroused the interest of luxury brands, the presence of heavily discounted products also brings some concerns on brand image and cannibalization to direct channels. In our initial analysis of luxury products on DeWu, we look at the performance of 4 luxury sneakers (Balenciaga, Gucci, Saint-Laurent and Burberry) compared to their TMall flagship stores.

Alibaba Singles Day 11.11 2019, domestic Chinese online snacks retailer, Three Squirrels, sold CNY ¥ 100 million (US $14.2 million) in just 19 minutes and 23 seconds.