China Consumers

China Digital Retail Insights
Aug
21
//
2020

Turn Data Into Insights With NLP: A Case Study With Kantar on Satisfaction Drivers for Snack Consumption in China

Alibaba Singles Day 11.11 2019, domestic Chinese online snacks retailer, Three Squirrels, sold CNY ¥ 100 million (US $14.2 million) in just 19 minutes and 23 seconds.
Consumer Insights
Jul
14
//
2020

5 Key Post-Covid China Retail Trends That Overseas Brands Need to Be Aware Of

Closing in on the 618 shopping festival today, industry magazine Market Morning Post(营销早报) identifies 5 key China retail trends for the coming year.
Interviews
May
8
//
2020

COVID-19 & the Alcoholic Drinks Market In China: Outlook & Digital Strategy

We speak to Thomas Piachaud, Director of Consulting at Kantar Consulting in Shanghai, on the effects of COVID-19 on the alcoholic drinks industry in China.
Consumer Insights
Mar
5
//
2020

Tracking consumer sentiment without human bias

The unfortunate COVID 19 coronavirus issue has put a spoke in the business plans of many organisations, in fact it has put a dent in the lives of people.
Consumer Insights
Dec
5
//
2019

How Canadian Coffee Giant Tim Hortons Has Brewed Success in China

In February 2019, one of the iconic brands from Canada, Tim Hortons (which has more than 4800 locations in Canada and around the globe), debuted its very first coffee house in Shanghai.
Consumer Insights
Oct
31
//
2019

Startups Capitalize on China’s ‘Consumption Upgrade’

In China, a milk tea startup could turn itself into a multi-million dollar business, such as HeyTea.