China Consumers

China Luxury

LANVIN - The Brand that Won October

Lanvin has topped the overall luxury brand rankings in China during October with a well-orchestrated strategy - including the announcement of ChengYi as the brand’s spokesperson- that culminated in a solid performance during Double 11 Festival.
November 9, 2022
LUXURY INSIGHTS

Is DeWu (Poizon) siphoning luxury sales in China?

DeWu (得物) / Poizon, an ecommerce platform originally for sneakerheads, is becoming a popular a destination for GenZ consumers in China to discover and buy luxury products. While their consumer base profile aroused the interest of luxury brands, the presence of heavily discounted products also brings some concerns on brand image and cannibalization to direct channels. In our initial analysis of luxury products on DeWu, we look at the performance of 4 luxury sneakers (Balenciaga, Gucci, Saint-Laurent and Burberry) compared to their TMall flagship stores.
October 11, 2022
China Luxury Retail

Turn Data Into Insights With NLP: A Case Study With Kantar on Satisfaction Drivers for Snack Consumption in China

Alibaba Singles Day 11.11 2019, domestic Chinese online snacks retailer, Three Squirrels, sold CNY ¥ 100 million (US $14.2 million) in just 19 minutes and 23 seconds.
August 21, 2020
Consumer Insights

5 Key Post-Covid China Retail Trends That Overseas Brands Need to Be Aware Of

Closing in on the 618 shopping festival today, industry magazine Market Morning Post(营销早报) identifies 5 key China retail trends for the coming year.
July 14, 2020
Consumer Insights

Tracking consumer sentiment without human bias

The unfortunate COVID 19 coronavirus issue has put a spoke in the business plans of many organisations, in fact it has put a dent in the lives of people.
March 5, 2020