E-Commerce

China is an exceptional market, where thanks to both demand(digitally-native consumers) and supply(Tmall LuxuryPavillion) its possible to sell Ultra-Luxury, the most expensive luxury items online.

Allbirds, the San Fransico-based, eco-friendly, Leonardo DiCaprio invested, DTC sneaker startup forayed into China in April this year, with the presence of a brick&mortar in Shanghai plus e-commerce on Alibaba.