The Latest China Luxury Insights

We dive into RED/XHS as a source of directional insights to understand the dynamic changes of Chinese consumers' travel prefences from the end of 2022 up until April 2023

We utilize our COMPASS tool to create an index of brand digital marketing performance in Q1 2023 in China

In the run up to our full DeWu whitepaper release, see the top five products from the big five luxury brands and what it can tell us

As luxury products' prices continue to rise, what are the different price increase strategies that major luxury brands use in China? We used insights generated from COMPASS to analyze price increases among selected luxury brands in 2022, identifying price increases among brand's portfolios and looking at top performing handbags price evolution throughout the year.