Chinese Men’s skincare brand L’Sphere was unknown just over one year ago, but ended up as one of the biggest selling brands in the category on Douyin in 2020. Re-Hub breaks down the secret to L’Sphere’s success and outlines how other brands can replicate it.
In 2021 and onwards, if luxury brands want to capture trapped spending Post-Covid, after consumers are free to travel again, they need to improve their data analytics capabilities.
The daigou market in China has gone through seismic shifts since a government crackdown in 2018. Re-Hub take a deep-dive into the state the market as we go into 2021
Hainan Island tripled allowances for offshore duty free shopping in 2020. Re-Hub make the case that through utilizing data, there is a clear pathway for Hainan to become the most extraordinary luxury retail destination in the world.
Generation Z in China love to spend. There are 328 million consumers who fit into the Gen Z bracket in China(born 1995-2002) and they now account for 40% of online consumption in the country.
