Can 520, China's Internet Valentine's Day, still lure consumers with tempting luxury deals? DLG and Re-Hub dive into this topic through fresh rankings on 105 brands' social and e-commerce performance during this love festival.

Key Findings:

- Jewelry remains the most sought-after category during this occasion

- Premium brands and designer labels were able to boost Tmall revenue through flexible promotions

- UGC related to luxury discussions on RedNote continues to decline

For the upcoming Qixi Festival in August, will the market rebound or remain stagnant? Stay tuned for our next release.