The Glow Index H1 2025

In an increasingly selective market, a steady stream of novelty is no longer optional—it's essential for driving both awareness and commercial performance.

This is where the GLOW Index comes in. Our proprietary framework offers a data-driven view of how new collections contribute to revenue growth across fashion brands. By combining the share of new product launches with their actual revenue impact, the GLOW Index helps decision-makers benchmark performance and optimize future assortments.

This report spotlights how seasonal launches impacted fashion brands in the first half of 2025. During this period, new product releases encompassed global seasonal collections as well as exclusive, localized milestones for key festivals like Lunar New Year and 520 (Internet Valentine's Day).  

With our tool COMPASS, you can uncover these deeper insights to refine your new product launch strategy and unlock sustainable growth.

Sign up for our Newsletter

Enter your email and get the latest Asia digital disruption insights, news & interviews.
Thanks for subscribing!
Oops! Something went wrong while submitting the form.