Consumer Insights

Consumer Insights
Sep
13
//
2019

Lululemon in China: A Success Story Built on Embracing Digital Innovations and Community

Every now and then, if a foreign brand can perform well in China, we must give our standing ovation.
Consumer Insights
Jul
11
//
2019

Why Uniqlo is winning in China, while Zara is not

It has been one fiasco after another for foreign fashion brands in China.
Consumer Insights
Jun
11
//
2019

The Return of Self-Heating Beverages in China

About 17 years ago, Nestle UK abandoned a project called “self-heating coffee can, drink hot when you want” due to two major bottlenecks, leading to very poor sales...
Consumer Insights
May
2
//
2019

Beauty Brands in China Unsure Whether to Invest in Online or Offline Retail

Consumer Insights
Mar
14
//
2019

Western Premium Brands Battle Local Players in 110 Billion USD China Cosmetic Market

In 2018 China beauty market size is estimated at about USD 110 billion, the #2 country in the world after the USA.
Consumer Insights
Dec
13
//
2018

FMCG in China: How local insurgent brands are winning the war

In China, FMCG is a USD 190 Billion market.The big chunk of its sales still comes from offline with a vast network of over 6 million brick&mortar stores.